How to turn one podcast episode into 15 pieces of content
One recording session should feed your marketing for a week. Here's the exact 15-asset breakdown we use, what to cut, where to post it, and how long each piece takes.
Your episode’s best moments, reframed 9:16 with captions built for sound-off feeds. This is how new listeners find the show.
Two builds of the same moment. Drag the divider to compare them: standard on the left, everything advanced adds on top on the right. Tap a speaker to hear either cut.
A clean, correctly-framed clip that respects the platform. This is the workhorse tier, most shows run standard for steady volume between episodes.
A produced piece of content, built to hold a stranger for thirty seconds. If short-form is your main growth channel, this tier does the heavy lifting.
A rolling reel of shorts cut for client shows, exactly as they land on TikTok, Reels and Shorts.
Every clip is cut by a human editor, not an auto-clipper. That is the whole difference, and you can see it in the work.
Auto-clippers pull a transcript and cut at sentence boundaries, so they miss everything that lives between the words: the pause before a punchline, the laugh that actually lands, a guest dropping their guard. A human editor holds those beats, trims the flat ones and picks the moments that travel.
A 16:9 conversation doesn’t crop itself. We reframe every clip shot-by-shot so the speaker holds centre, reactions stay in frame, and nothing important lives outside the 9:16 window.
Most feed video plays silent, so the captions are the clip. Accurate, branded, timed to speech rhythm, with motion emphasis on the advanced tier to pull the eye to the line that matters.
Three to five clips per episode, dripped across the week rather than dumped on day one. Music is chosen to reinforce the emotion of the moment, and every clip points somewhere: the full episode, the channel, the show.
Straight answers to what every show asks about this module.
Most shows take three to five clips per episode, enough to keep the feed alive between releases. You choose the quantity when you build your package, and you can change it any time.
One 9:16 master works across TikTok, Reels and Shorts, framed inside every platform's safe zones so no caption ever hides behind a like button.
A human editor, never an AI auto-clipper. Transcript-based tools cut at sentence boundaries and miss tone completely: the setup before a punchline, a guest going quiet, the beat where the room changes. Our editors watch the episode and choose what travels. Flag any timestamps you love and they jump the queue.
Yes. Fonts, colours and caption style are set up once, from your Launchpad kit or existing brand, then every clip wears them automatically.
Standard is a clean, captioned, correctly-framed clip. Advanced is a produced piece of content: motion captions, music, B-roll and animation cut to the beat. If short-form is your main growth channel, advanced is the one doing the heavy lifting.
Related field notes, written by the crew that does this for a living.
One recording session should feed your marketing for a week. Here's the exact 15-asset breakdown we use, what to cut, where to post it, and how long each piece takes.
Most production companies sound identical on a sales call. Six questions cut through it, covering deliverables, ownership, revisions, turnaround, pricing and proof. Here is what strong answers sound like, and the contract terms that should end the conversation.
Starting a podcast in the UK costs anywhere from £150 to £2,500 up front depending on ambition, but the number that decides whether your show survives is the per-episode cost. Here is the honest maths for both.