A description is a machine with a job: get the episode found, then get it played. Here’s the anatomy we build for every episode.
A worked example for a fictional show. Click any block of the document to see why it exists, every line is doing a job for search, for AI answer engines, or for the human deciding whether to press play.
WORKED EXAMPLE, FICTIONAL SHOW, WRITTEN FOR THIS PAGE
Harbourlight turned down three funding rounds, capped the team at fourteen people, and still doubled revenue. Tomas Beck says the secret isn’t discipline, it’s deleting the roadmap.
In this episode of The Slow Lane, Priya Chandra, founder of Fieldnote, sits down with Tomas Beck, co-founder of Harbourlight, the calendar company famous for its four-day week, to talk about building a company that refuses to hurry.
▶ Listen on Apple, Spotify, or visit https://example.com
The Founder Who Works 25 Hours a Week | EP18
Why Fieldnote Killed Its Growth Team | EP15
Priya Chandra on LinkedIn · Tomas Beck on LinkedIn · harbourlight.example.com · Submit a question
The Slow Lane is a podcast about building calm companies. Hosted by Priya Chandra, founder of Fieldnote, it interviews the operators proving that deliberate beats frantic.
Everything the worked example above encodes, built in this order every week.
Every title starts from what your audience actually types, then earns the click with a specific claim. Clever-but-vague loses to clear-and-curious every single week, so we always give you options across both.
Hook above the fold, entities in paragraph two, loops in the bullets, structure in the chapters. Everything essential survives truncation; everything below the fold is there for the algorithms and the diehards.
Timestamps are written like headlines, not labels, "The four-day week, two years in", not "four-day week discussion". They become YouTube chapters, Google key moments, and the skim-reader’s route into the episode.
Watch-next links build session depth; guest and host links build the entity graph; the website link builds the asset you own. Fifty episodes in, the back-catalogue works like a lattice, not a list.
Straight answers to what every show asks about this module.
A ranked set of title options, the full YouTube description, timestamped chapters, tags, and show notes formatted for your podcast feed, all delivered as editable text.
Titles are written against what people actually search, not what the episode file was called. We research the query space around each topic and write for the click and the algorithm at once.
Yes. We learn your voice from your episodes and your existing copy. The first few deliveries calibrate it; after that it reads like you on your best day.
Both. YouTube gets search-facing titles and chapters; Apple and Spotify get show notes formatted for how each app actually displays them.
Everything is delivered as plain editable text, and you have final say. Most clients publish as-delivered, but it's your show and your voice.
Related field notes, written by the crew that does this for a living.
One recording session should feed your marketing for a week. Here's the exact 15-asset breakdown we use, what to cut, where to post it, and how long each piece takes.
Most production companies sound identical on a sales call. Six questions cut through it, covering deliverables, ownership, revisions, turnaround, pricing and proof. Here is what strong answers sound like, and the contract terms that should end the conversation.
Starting a podcast in the UK costs anywhere from £150 to £2,500 up front depending on ambition, but the number that decides whether your show survives is the per-episode cost. Here is the honest maths for both.
