How To Start A Video Podcast: Guide For Beginners 2025

Video podcasting is exploding in popularity—platforms like YouTube and Spotify have made it the dominant format in 2025. If you’re curious about how to start a video podcast, you’re tapping into a trend where 84% of monthly podcast listeners now prefer shows with a video element, yet only 17% of podcasters have taken the plunge.

This beginner’s guide will show you every step, from planning and choosing equipment to recording, editing, publishing, and growing your audience. Ready to reach more viewers, boost your discoverability, and build your personal brand? Follow the roadmap below and launch your own video podcast in 2025.

Why Start a Video Podcast in 2025?

Are you wondering how to start a video podcast and whether it’s worth the effort in 2025? You’re not alone. The landscape for podcasts is shifting fast, and creators who adapt now are poised to lead the next wave of digital media. Let’s break down why video podcasting is taking center stage—and why this is your moment to jump in.

The Rise of Video Podcasting

The world of podcasting has evolved. In 2025, video podcasting is rapidly outpacing audio-only formats. Platforms like YouTube have overtaken traditional audio apps, becoming the top destination for podcast fans. According to The Infinite Dial 2025 Report, 84% of podcast listeners now engage with video elements, and 71% prefer to actively watch rather than just listen.

This shift means that if you’re exploring how to start a video podcast, you’re tapping into a growing audience that expects more than just audio. Creators who embrace video see higher engagement and discoverability—two keys for building a loyal following. Video podcasts make it possible to reach both podcast and YouTube audiences at once, doubling your growth potential.

Key Benefits and Opportunities

Why should you learn how to start a video podcast instead of sticking with audio? The benefits are hard to ignore:

• Enhanced discoverability: Video podcasts are more likely to appear in search results and social media feeds.

• Content repurposing: Easily create clips for TikTok, Instagram, and YouTube Shorts.

• Stronger audience connection: Visual storytelling builds authenticity and trust.

• Increased monetization: Unlock revenue from YouTube ads, sponsorships, and branded content.

• Competitive advantage: With only 17% of podcasters using video, you can stand out in a less crowded space.

If you want to maximize your reach and impact, now is the time to discover how to start a video podcast and take advantage of these opportunities.

Video Podcast vs. YouTube Channel: What’s the Difference?

It’s easy to confuse a video podcast with a regular YouTube channel, but there are key differences. Video podcasts prioritize audio-first content with optional visuals, making them accessible even without watching the screen. Distribution happens through podcast-specific platforms using RSS feeds, not just YouTube uploads.

For example, while both Spotify and YouTube support video podcasts, they offer features designed for podcast audiences, like background listening and episode organization. If you’re considering how to start a video podcast, remember that your content should work for listeners and viewers alike—unlike pure video channels that require constant visuals.

Is Video Podcasting Right for You?

Before jumping into how to start a video podcast, ask yourself a few questions. What are your goals—audience growth, brand awareness, monetization? Are you comfortable on camera and ready to manage video workflows?

Video podcasting suits solo creators, interviewers, and brands alike. It’s especially powerful in education, entertainment, and business niches, where visual cues enhance learning and engagement. If you want to future-proof your content strategy and connect with modern audiences, video podcasting is a smart move.

Step 1: Plan Your Video Podcast

Launching your show starts with a solid foundation. Step one is all about planning—setting your direction before you ever hit record. Whether you’re dreaming of sharing insights, telling stories, or building a brand, the right preparation makes all the difference in how to start a video podcast that stands out.

Define Your Goals and Audience

Every successful show starts with a clear purpose. Decide what you want your podcast to achieve—are you looking to educate, entertain, build community, or monetize? Understanding your goals is a foundational step in how to start a video podcast that delivers real impact.

Identify your ideal audience. What are their demographics, interests, and listening habits? For example, a business-focused podcast might target entrepreneurs and decision-makers, while a lifestyle show may resonate more with Gen Z. Reviewing recent trends, such as those highlighted in the State of Video Podcasts 2025, can help you align your goals with what audiences are actually seeking.

Defining your goals and audience will guide every decision you make in the process.

Choose Your Podcast Format and Style

The format you choose shapes the entire listener and viewer experience. When thinking about how to start a video podcast, consider whether you prefer interviews, solo commentary, co-hosted discussions, or narrative storytelling.

Visual style also matters. Will you use a single camera, multiple angles, or remote split-screen interviews? For example, “The Diary of a CEO” features a polished studio look, while many remote podcasts rely on dynamic split screens.

Pick a format and visual approach that fits your content, personality, and technical comfort. Remember, a consistent style helps build your brand and keeps your audience coming back.

Develop Episode Ideas and Content Calendar

Brainstorming compelling topics is essential for anyone learning how to start a video podcast. Start by listing episode ideas and grouping them into themes or series that reflect your goals and audience interests.

Planning ahead is key. Create a content calendar to map out episodes for the next few months. This keeps your show consistent and helps you manage your time—especially if you plan to batch-record episodes.

Consider using a simple table to organize your schedule:

A well-structured calendar prevents last-minute stress and builds anticipation for your listeners.

Branding Essentials: Name, Artwork, and Description

Your show’s branding is the first thing potential listeners see, so make it count. When considering how to start a video podcast, brainstorm a catchy name and memorable tagline that reflect your show’s personality and purpose.

Design eye-catching podcast artwork—use bold colors, clear imagery, and simple, readable text so it pops in feeds and on YouTube. Don’t forget your show description. Write an SEO-optimized summary that introduces your topic, highlights your unique angle, and includes relevant keywords.

Strong branding helps your show stand out, attract new viewers, and establish credibility from day one.

Step 2: Set Up Your Video Podcast Studio and Equipment

Setting up a studio is one of the most exciting steps in learning how to start a video podcast. The right tools and environment help you capture clear sound, crisp visuals, and create a professional vibe—even if you’re on a tight budget. Let’s break down what you need for a smooth start.

Essential Audio and Video Equipment

The foundation of how to start a video podcast is top-notch audio and video equipment. Invest in a reliable external microphone—USB or XLR mics like the Shure MV7 or Audio Technica AT2005 are favorites for podcasters. Wired, over-ear headphones help you monitor sound accurately, ensuring no unwanted noise sneaks in.

For video, choose from a DSLR, mirrorless camera, camcorder, or even your smartphone if it records in HD. Stability is key, so use a tripod or camera mount for each device. As video podcasts surge in popularity, more creators are upgrading their gear to meet audience expectations. For a deeper dive into industry trends, check out Video Leads Industry Growth Trends.

Lighting and Backdrop Setup

Lighting transforms your video podcast, making you look polished and professional. Use a ring light or softboxes for consistent, flattering illumination. Place lights at a 45-degree angle from your face to create depth and avoid harsh shadows.

Your backdrop should be clean, uncluttered, or even branded with your logo or podcast colors. Some creators set up DIY home studios using simple decor, while others opt for professional sets. The goal is a distraction-free background that keeps the focus on you and your message. If you’re considering how to start a video podcast on a budget, even a tidy corner with good lighting works wonders.

Recording and Editing Software

Quality software is essential when planning how to start a video podcast. For recording, platforms like Riverside, SquadCast, or even Zoom (with some quality trade-offs) allow you to capture both audio and video. For editing, beginners love Descript for its user-friendly, transcript-based editing, while advanced users might prefer Adobe Premiere Pro or DaVinci Resolve.

Don’t forget audio cleanup—Audacity and Adobe Audition are excellent for mastering sound. Descript stands out for letting you edit video as easily as editing text. Software choice impacts both workflow and final quality, so test a few before settling on your favorite.

Remote Recording Solutions

Remote interviews are now a staple for anyone learning how to start a video podcast. Tools like Riverside and SquadCast deliver high-quality, synchronized video and audio even if your guest is halfway around the world. Always record a backup to avoid tech mishaps.

Syncing separate audio and video tracks is crucial for seamless editing. For remote guests, send clear setup instructions—good lighting, quiet room, and a stable internet connection make a world of difference. Split-screen layouts are popular for remote conversations, keeping both host and guest visible and engaged.

Budget-Friendly vs. Pro-Level Setups

Your setup can scale as your podcast grows. Here’s a comparison to help you decide where to start:

When thinking about how to start a video podcast, start with what you have and upgrade as you grow. Entry-level setups can deliver impressive results with the right technique, while pro studios offer ultimate control and polish. Choose the path that fits your needs, budget, and ambitions.

Step 3: Recording Your First Video Podcast Episode

Embarking on the recording phase is where your vision starts coming to life. If you’ve been researching how to start a video podcast, this is the moment you get hands-on and see your prep pay off. Let’s break down each step so your first episode is smooth, professional, and engaging.

Pre-Recording Checklist and Preparation

Before you hit record, preparation is key. Start by testing all your equipment—microphone, headphones, camera, lighting, and recording software. Double-check your camera framing, ensuring you’re centered with a clutter-free background. Run a quick test recording to confirm your audio and video are in sync.

• Review your episode outline, questions, and talking points.

• Make sure your guest (if any) has the same checklist.

• Silence notifications and minimize distractions in your space.

Taking the time to prepare will make your first experience with how to start a video podcast far less stressful and set you up for a successful launch.

On-Camera Performance and Engagement Tips

Being on camera can feel daunting at first, but a little practice goes a long way. Maintain eye contact with the lens, just as you would with a listener. Use natural gestures and facial expressions to emphasize points and keep viewers engaged.

• Speak clearly and at a steady pace.

• Smile and vary your tone to maintain interest.

• Keep water nearby to avoid dry mouth during long takes.

Confidence comes with repetition. If you’re learning how to start a video podcast, practicing on-camera delivery will help you connect authentically with your audience from day one.

Technical Recording Best Practices

Recording quality makes or breaks a video podcast. Choose a quiet, echo-free room. Use a pop filter or windshield on your mic to reduce plosives. Record separate audio and video tracks—this gives you more flexibility in editing.

• Position lights at 45-degree angles for even lighting.

• Back up your recordings to avoid data loss.

• Consider a multi-cam setup for dynamic visuals.

These best practices are essential when figuring out how to start a video podcast with professional polish, even if you're using entry-level gear.

Handling Remote and In-Person Guests

Whether you’re hosting in-person or remote interviews, communication is crucial. For remote guests, send a simple setup guide and use platforms like Riverside or SquadCast for reliable sync. For in-person episodes, ensure every participant has a dedicated mic and camera angle.

• Test connections and equipment with guests beforehand.

• Use split-screen layouts for remote interviews.

• Encourage guests to use headphones to prevent audio feedback.

Mastering guest logistics is a big step in how to start a video podcast that feels seamless, whether your collaborators are in the room or across the world.

[How Joycast Can Simplify Video Podcast Production] (https://joycast.co)

Launching your show can be overwhelming, especially when figuring out how to start a video podcast and stand out in a crowded market. That’s where Joycast steps in—making professional video podcast production accessible for beginners.

With Joycast, you get experienced human editors handling everything from multicam video editing to color grading and audio mastering. You don’t have to worry about technical details or learning complex software.

Joycast also creates short-form social clips, writes SEO-rich descriptions, and designs custom thumbnails to boost your show’s discoverability across platforms. Their team works fast, offering an average 36-business-hour turnaround per episode and unlimited revisions to match your vision.

With predictable pricing and flexible subscriptions, Joycast is perfect for anyone who wants to scale their video podcast without technical headaches. Many Joycast clients save hours every week and see higher engagement thanks to polished, professional episodes.

Step 4: Editing and Producing Your Video Podcast

Editing is where you bring your content to life. At this stage, you transform raw footage into polished episodes that reflect your brand, captivate viewers, and position you for growth. Knowing how to start a video podcast means understanding the importance of a solid editing workflow, branding, engagement strategies, and optimization for search and accessibility.

The Editing Workflow: Audio and Video

A smooth editing workflow is essential for anyone learning how to start a video podcast. Begin by importing your audio and video files into your chosen editing software. Sync your audio and video tracks—this is especially important if you’ve recorded them separately or used multiple cameras.

• Remove background noise and balance volume levels for clarity.

• Cut out mistakes, awkward pauses, or off-topic tangents.

• Color grade your video clips so each episode looks consistent and professional.

Jump cuts, zoom-ins, and overlay graphics can keep your visuals dynamic. Editing might seem intimidating, but with practice, you’ll find your rhythm and style. Remember, a well-edited episode is far more likely to engage and retain your audience.

Adding Branding, Graphics, and Music

Branding plays a big role in how to start a video podcast that stands out. Begin by adding a branded intro and outro to each episode. Lower thirds—graphics displaying names or topics—add clarity and a professional touch.

• Design custom thumbnails for YouTube and podcast platforms.

• Insert call-to-action graphics, like “Subscribe” or “Follow.”

• Choose royalty-free music or sound effects to set the tone.

Consistent branding helps your podcast become recognizable and memorable. This attention to detail can boost your click-through rates and encourage new listeners to tune in. Even simple graphics can elevate your production quality and reinforce your identity.

Editing for Engagement and Retention

If you want to master how to start a video podcast that keeps viewers watching, focus on engagement. Trim unnecessary tangents or dead air to keep the pacing tight. Open your episodes with a “cold open”—a teaser of the best moment—to hook viewers instantly.

• Add b-roll, images, or charts to visually explain key points.

• Use on-screen text to reinforce important messages.

• Keep episodes concise—shorter, punchier content often performs better.

Visual aids and interactive elements help your audience stay focused and absorb more information. Remember, the goal is to make each minute valuable and entertaining, increasing the likelihood that viewers will watch to the end and return for future episodes.

Accessibility and SEO Optimization

To maximize reach, accessibility and SEO are crucial when learning how to start a video podcast. Add captions and full transcripts to every episode—these make your content accessible to a wider audience and also improve search engine indexing.

• Optimize your titles, descriptions, and tags with relevant keywords.

• Create detailed show notes with timestamps and guest links.

• Use clear, descriptive language in your metadata.

Platforms like YouTube and Spotify prioritize well-optimized podcasts in their search results. For more insights on the growing impact of podcasts and what drives discoverability, check out the latest Podcast Industry Statistics 2025. Applying these optimization strategies ensures your video podcast is easy to find, accessible, and ready to grow.

Step 5: Publishing and Distributing Your Video Podcast

Publishing is where your hard work pays off—your show finally meets the world. Distribution is just as crucial, ensuring your podcast reaches as many eyes and ears as possible. Let’s break down how to start a video podcast with a seamless publishing and distribution strategy.

Choosing the Right Hosting Platforms

The first step in learning how to start a video podcast is selecting the right hosting platforms. Look for podcast hosts like PodBean, Transistor, or Buzzsprout that support video RSS feeds. These platforms make it easy to distribute your show to Apple Podcasts, Spotify, and other directories.

For video, YouTube is the top choice, but don’t overlook Spotify’s video podcast features. Compare each platform’s pricing, upload limits, analytics, and audience reach before committing. A quick table can help visualize:

Choosing the right mix sets the foundation for growth and discoverability.

Setting Up Your YouTube Podcast Channel

Next, you’ll want to know how to start a video podcast that’s optimized for YouTube. Create a dedicated channel or playlist for your podcast episodes. Align your channel branding with your podcast artwork and messaging for visual consistency.

Take advantage of YouTube’s “Set as Podcast” feature to boost discoverability in search and the new podcast tab. Make sure your cover image, profile picture, and channel description all match your brand.

Consistency across YouTube and other platforms helps build recognition and trust with your audience. Remember, a polished channel can make your podcast stand out from the start.

Uploading and Scheduling Episodes

A big part of how to start a video podcast is mastering the upload and scheduling process. Export each episode in both audio (MP3) and video (MP4) formats to cater to all listeners. Schedule your releases—weekly, biweekly, or monthly—so your audience knows when to expect new content.

Use YouTube’s scheduling tool to batch uploads and maintain consistency. Prepare SEO-optimized titles, descriptions, and show notes for every episode. This boosts your visibility across platforms and helps new listeners find your show.

Batching uploads not only saves time but also keeps your publishing calendar on track, reducing stress and last-minute scrambles.

Crafting Thumbnails and Show Notes

To truly master how to start a video podcast, you need eye-catching thumbnails and detailed show notes. Thumbnails are your first impression—use bold colors, clear text, and faces when possible to increase click-through rates.

Show notes should include keywords, timestamps, guest links, and a brief episode summary. Well-structured notes improve SEO and help listeners jump to key moments. Here’s a quick checklist:

• High-contrast, branded thumbnail

• Concise, keyword-rich description

• Timestamps for main topics

• Guest names and social links

Investing time in these details pays off with higher engagement and improved search rankings.

Step 6: Promoting and Growing Your Video Podcast Audience

Launching is just the beginning—growing your audience is where the real adventure begins. If you’re figuring out how to start a video podcast, this step is your roadmap for building momentum and turning viewers into loyal fans.

Leveraging Social Media and Cross-Promotion

Social media is a powerhouse when learning how to start a video podcast and attract new eyes and ears. Repurpose eye-catching clips for TikTok, Instagram Reels, LinkedIn, and YouTube Shorts to amplify your reach.

• Share behind-the-scenes moments to humanize your brand.

• Tag guests and encourage them to share episodes with their networks.

• Co-host live sessions or swaps with other podcasters to tap into their audiences.

Cross-promotion isn’t just about exposure—it’s a direct line to communities that already love podcasts. If you’re strategic, your video podcast can quickly gain traction far beyond your initial circle.

Podcast SEO and Discoverability Strategies

Knowing how to start a video podcast means understanding the power of discoverability. Podcast SEO ensures your episodes are found by the right people.

Start by researching 5–10 relevant keywords for each episode using tools like TubeBuddy, Google Keyword Planner, or Ubersuggest.

• Optimize your titles, descriptions, and tags with these keywords.

• Use clear, searchable episode names—avoid inside jokes or puns in titles.

• Include timestamps and guest names in your show notes for extra search value.

A well-optimized video podcast is more likely to appear in search results and recommendations, giving your show an edge in a crowded field.

Engaging Your Audience and Building Community

Audience engagement is a cornerstone when planning how to start a video podcast for long-term growth. Use YouTube’s Community tab, live streams, and comment sections to build meaningful connections.

• Ask questions and respond to comments to spark conversations.

• Launch a newsletter or Discord server for deeper, ongoing engagement.

• Run polls or Q&As to let your audience help shape future episodes.

Encouraging feedback turns casual viewers into invested fans, making your podcast a true community hub rather than just another show.

Tracking Analytics and Monetization Opportunities

To succeed in how to start a video podcast, keep a close eye on your analytics and revenue streams. Monitor YouTube Analytics, your podcast host’s stats, and social insights to spot what’s working best.

• Track which topics, thumbnails, and formats drive the most engagement.

• Explore monetization options: YouTube Partner Program, sponsorships, merchandise, and Patreon.

• Adjust your strategy based on real data, not just gut feeling.

Data-driven decisions help you refine your approach, grow sustainably, and ultimately turn your podcast into a rewarding venture.

Ready to bring your video podcast idea to life? You’ve just explored everything you need to get started—from planning and equipment to editing, publishing, and growing your show. But if you’d rather focus on your next guest (and not get lost in editing headaches), you don’t have to do it alone. At Joycast, real people handle the technical details so you can create, connect, and grow your audience faster—with a polished, professional look every time. Why wait to share your story? Get Started Now and make your video podcast stand out in 2025!